Experience creation

“You have to understand that it is your attempt to get special experiences from life that makes you miss the actual experience of life.”

― Michael A. Singer

As an "experience designer", this quote from "The Untethered Soul" gives me a lot to think about. Perhaps it's naive to think of ourselves as being in the business of designing experiences. All we can do is create thoughtful designs, that create an environment within which good experiences can happen.