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https://www.rohit.ca/blog/2020/1/4/home-work monthly 0.5 2020-01-05 https://www.rohit.ca/blog/2020/1/3/design-constraints-life-constraints monthly 0.5 2020-01-04 https://www.rohit.ca/blog/2020/1/2/e-book-typographic-style monthly 0.5 2020-01-03 https://www.rohit.ca/blog/2020/1/1/giving-and-growing monthly 0.5 2020-01-02 https://www.rohit.ca/work/me daily 0.75 2019-03-27 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553714423665-QBFHFM7B55Z5C9T9WUQ4/Brainstorming+-+Notes.jpg Massage Envy - Envisioning Success We began the project with a series of workshops and user research of the project area. Most of our work would begin with group brainstorming sessions, often with plenty of ideas scattered across Post-It Notes. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553714790914-G7YGIFVVYUWX30AJIK8V/Wires+-+Consent.png Massage Envy - Wireframes I created my designs in Sketch, which formed an easy basis for visual design. In general, while my initial work is often notebook sketches and rough wireframes, I tend to work pretty closely to visual design for my final output. While this certainly varies on a project-to-project basis, my fidelity increases as our review iterations decrease, as the line between UX and visual design is very blurry as our designs evolve. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553714705086-XRS9HR5KL9OFY1KRWU1L/Journey+Map+2.png Massage Envy - Creating the Journey These boards then took shape as User Journeys, that we printed out and displayed both in our studio and on-site at the client’s corporate headquarters. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549046007574-JLMPHOHDI53OO5HZRAGP/IMG_4491.jpeg Massage Envy - User Testing I spent over one month in-person across Massage Envy locations, researching and understanding the customer and employee experience. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549046443830-RSS13UWHAWV1580E1LPO/IMG_1403+2.jpeg Massage Envy - Validation and Training Over the course of a day-long workshop, I met with hundreds of managers to teach and evangelize the new system. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553714828875-NBLVCQZPEEEODACQX30X/Persona+-+Detailed.png Massage Envy - Detailed Personas Our project included work with personas, and here is an example of a typical handoff between me and our visual design team. First, I created a brief persona for communication and discussion. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553714891171-KD42HA7JYEVBW4GGGTWK/Persona+-+Poster.jpg Massage Envy - Visual Personas Our visual designer then took the persona and, some inspiration from the AIrBNB team, created a poster version of the persona for print and display. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553714498361-2B58LH0VK5RZ58EATABS/Organied+-+Mural.png Massage Envy - Organizing our thinking Our ideas evolved from Post-It Notes to organized discussion boards on Mural.ly. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1553715100502-0WKQAU7G33FSKEV535D3/Final+Design+-+Patient+Intake+Form.png Massage Envy - Visual Design Here is what our design looked like in the final design, after colors, typography, and other visual elements with finalized. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1548806670294-5VL3ZMIHCN9S3LCBCMDA/image-asset.jpeg Massage Envy https://www.rohit.ca/about-light daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1582154371335-OCBNIJK1M73TZS1OJT07/Cover.jpeg About Me https://www.rohit.ca/work/regis daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549388807516-FYIMB2CU5PK4F4387QOY/Regis+Corp+v2.png Regis I proposed a new information architecture structured around the primary personas. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549389863146-VENHPWPQW445IKOWJKB1/Screen+Shot+2019-02-05+at+10.02.34+AM.png Regis The site map footer was replaced with a “megamenu” at the top of the page, to help provide quick access to the most-needed tools of the site. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549388486625-XKB5OXKY6TDEWZONCJ9B/u383.png Regis https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549389946788-WE6FUBP1B6BI2N5H7AYY/Screen+Shot+2019-02-05+at+10.02.20+AM.png Regis The page footer was simplified to just include brand images and essential legal information. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549304246835-AJTI1ABJGF2K1LMQXBXZ/Design%2Bschedule.jpg Regis https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549390249786-SASP2WIBI4Z6IZDBLHDT/Screen+Shot+2019-02-05+at+10.10.15+AM.png Regis The new RegisCorp.com. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549388498061-7ENYFB8CYENEVSVRNP23/u382.png Regis https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549390146596-IPYMML68Z9D2DVBY6QCA/Screen+Shot+2018-10-24+at+11.14.01+AM.png Regis In every project, I always like to come up with a set of key experience principles. Why are we doing this? What is the point of view for our design? How do we know we're in the right direction? https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549389998052-KQIRGRXVWPAU1OPV45RB/Screen+Shot+2019-02-05+at+10.06.30+AM.png Regis Sub-pages, like the Investor landing page, used a card methodology to progressively disclose information. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549389404459-E3U2BZGTK80BKO5ZNA5L/Screen+Shot+2019-02-05+at+9.56.07+AM.png Regis At the top of the page, I used a simple persona-based header menu to replace the existing navigation, and large tappable cards to create interesting launching points throughout the design that could easily adapt to a mobile layout. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549388471377-3V1UCQ83SW7B08EXARWG/u381.png Regis https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549303999603-HJK1UKCHF7NOB9TT9X88/Screen+Shot+2018-10-24+at+11.05.18+AM.png Regis https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549305004479-JS56J1PGJRVI0HMI5C66/image-asset.png Regis Page Navigation. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549389488777-6NTJK2665Y0MCO519OZ8/Screen+Shot+2019-02-05+at+9.56.21+AM.png Regis At the bottom of the page, I replaced the existing brand ticker with a footer of the main salon brands, with a link to details about all 32 brands. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549388792045-MPTLKQ2YJKDUWC8TT88M/Site+Map.png Regis The original website was oriented around historical conventions. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549304945828-XZBLE0Y2AJFR3FEIER5H/Ticker.png Regis Ticker. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549390067625-8M1KLH16MUJCWVAYD2VE/Screen+Shot+2018-10-24+at+11.14.01+AM.png Regis Every page of the site was re-designed. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1549303548354-LVBHUWCO8RKJESVFSVSV/george-bohunicky-118985-unsplash.jpg Regis https://www.rohit.ca/work/pharma daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552374844995-FJ6007IR27FDQST5HV1R/LillyPrinciple1.png Eli Lilly - Efficiency Prioritize speed over detailed input. Fast, focused, and minimal interactions. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375350476-Q6JBNOOCQUZZJ4Z8LZH5/Lilly-Color.png Eli Lilly Color decision. I created a variation of the primary brand color that retained Lilly’s distinctive red while passing accessibility guidelines. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552374920692-BYLZDAO8PTVZ4VZPPQYS/LillyPrinciple3.png Eli Lilly - Feedback Provide immediate, real-time feedback for every action the user takes in-application via clear interactions and controls. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375178205-KOXA0ZUDGQDWU22WLDQO/Initial+Design.gif Eli Lilly https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375431775-4EDNK5ODCX38CLN6RR2U/Final+Video.gif Eli Lilly https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375327112-AFM00BI1EJDSPM0AMI4Y/Lilly-Icons.png Eli Lilly Icon exploration https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552374885317-5AC2UTLE119FOF23MUW5/LillyPrinciple2.png Eli Lilly - Focus Constrain each screen to do one thing well. Micro-interactions to aid understanding. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552361940038-4KFS7S8L704GIBLFGAF0/chang-duong-1170441-unsplash.jpg Eli Lilly https://www.rohit.ca/work/illumina daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375908034-1770JEG5MVSCUAGM27XY/Illumina-Persona.001.png Illumina Sample Persona https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375938888-YJS8PWFGORA9FA3DZ4D4/Illumina+-+Journey.png Illumina Sample Journey https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552376040336-2Q1376JG5OSO8N6O78QS/Illumina+-+Desktop+Wire.png Illumina Portion of desktop wireframe. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552375722958-TXPN25W8SBKJV3L3M4T8/walter-otto-1418327-unsplash.jpg Illumina https://www.rohit.ca/technology-corp daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552377040599-26LDCXZ8PMS3LH2XJ0BF/Audit+Example.png Cisco Audit Example https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552377010289-SZS6CB962NKAJRMQHNP6/Audit.png Cisco Audit Snapshot https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1552376494284-LVBVMEKZJ1MYHCSJEWOX/thomas-jensen-1411624-unsplash.jpg Cisco https://www.rohit.ca/ynab-design-project daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556734304235-P1BCH0II4PXN3QXLKUVQ/Additional+scans+page+3.jpg YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556740501642-BP8A7VJZM60NG2EQQGAY/Filter+Menu.png YNAB - Filtering Web Similarly, adding flags to the existing “Filter Transactions” menu is a natural place to add this feature for the web app. Users will be able to use the same paradigm for flag filtering as they have been for date-based filtering. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556680854195-0HXMMCDS77H2DSOUD8HQ/Screen+Shot+2019-04-30+at+8.20.07+PM.png YNAB - Gmail Customization and Complexity Gmail uses tagging extensively for categorizing its information, and allows for deep customization in tag details and what is shown and hidden. This results in significant complexity in its settings. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556681311975-4Y3Q8R5HXQT9P0H8DR1R/IMG_3912.png YNAB - Things for iOS Natural Filtering A top menu allows users to filter their data to specific tags, and the resulting filter is easy to view and remove. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556737747932-QAANP7QCKZ0VEG1W6WFD/Mobile+Bulk+Edit.001.png YNAB - Bulk Assigning Flags iOS The “More” button that is shown when selecting multiple transactions in YNAB is a natural place to add assign flags. Opening this menu will show an option to open the Flag transactions modal. A “Done” button will help in those scenarios in which multiple transactions with different tags are selected. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556681763165-PMIZOGIF1ZH3M8ONQEL9/A.jpg YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556681786488-RY9XSPNWZW3NG5OZPX0J/B.jpg YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556681805725-6ZCHD8XMYS27USTJP37W/C.jpg YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1558240824527-J8SWMPB1OVS9Y4XRFLYU/01+Transactions.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1558240824641-329TD9Q0S70UIW0200TW/02+Flag+Menu.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1558240828811-0G1C3RO5X3MUC1UJDSBH/03+Filter+Menu.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1558240829191-ZR75JRJBX76BI1B38RQK/04+Filter+Menu+-+Selected.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1558240831557-5C2RS1MUAQLMTXGFV8RN/05+Transactions+-+Filtered.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1558240832429-VO3FS920UJFPUU372LV1/06+Transactions+-+Sorted.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741877266-O8HHQ59N2KQIE0ZDDDBT/01+Accounts.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741877132-KLK5S0J39YVZ7FS1TCFA/02+Accounts+-+Transactions+Selected.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741877532-CV3LCX36IRE6MOXEEKVI/03+Action+Bar+Menu.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741877561-WUW3LC2MCEUDMDCE97SH/04+Flags.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741877750-L1B240JUQOKSX3QQ7ZP5/05+Flag+Editing.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741877835-LJ3WZMBCBXPJGY4CTV4T/06+Flag+Renamed.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741878102-3OQYFC2FF4QWG4XL7CXZ/07+Flag+Selected.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741878333-RPF3AKUV5Y2G2P8GXGOS/08+Accounts+-+Tagged.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741878388-ALAJQYWZBEGUT23AWQWE/09+Accounts+-+Edit+Menu.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741878676-3FS9VO9JV31ZO0NAIBTQ/10+Filter+Menu.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556741878615-5V21I5J7UCB1S15C6RJ3/11+Filters+Selected.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556764239211-UY4VEWFJ0444M6NUJV3K/12+Transactions+Filtered.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556764239663-VH7N5Y5BQQIGNGEFUUUX/13+Transactions+Sorted.png YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556739549434-ET167LC3GDR68TZB6UNU/Tags.001.png YNAB - Renaming Flags iOS When selecting a flag to assign to transactions, the same window can be switched to an iOS-standard “Edit” mode to reorder or rename flags. Reordering allows users to customize the order in which transactions are displayed when ordered by flag. Renaming addresses a primary user need to customize flags. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556681879857-ZDL5DG2LBA0BVVNEBPSO/D.jpg YNAB https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556739931113-Y4ZJMM1TWKG4CODDCBNB/Flag+Menu.png YNAB - Bulk Assigning Flags Web Since our goal is to avoid introducing unnecessary new interface elements, a Flag menu can be added to the existing Edit menu in the web app. A link to mange flags is included in this menu, which launches a modal for renaming or reordering flags. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556680344930-CY8X79ZYFP2REBB779MY/Things+copy+2.png YNAB - Things for iOS Quick Tagging and In-Context Updates Things offers a quick modal to apply tags to content in the app, and the ability to create, rename, and delete tags is available in-context. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556680533873-0CJ6N3ZQXN27UN63UI2Z/OF+copy.PNG YNAB - OmniFocus for iOS Accessible Tag Names By using full tag names instead of just icons or colors, OmniFocus creates an experience that is accessible for all users. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1556672622499-QHEFPPYM1E1U7IH6K5Z8/illo_blog_genericbahamablue2.jpg YNAB https://www.rohit.ca/practicebetter daily 0.75 2024-01-22 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/fa2095d7-0884-4e6b-ba09-4b4f0c47f8de/jaspr-ed-1024x554-1-860x465.jpg Practice Better - Evidence-Based Practice Institute Chief Product Officer EBPI is dedicated to eliminating death by suicide by empowering care providers. As the CPO of this growing Seattle startup, I was responsible for operations and special projects along with my product leadership duties. Learn More https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/cc463c1f-cb36-409e-a60c-35c2b6b2cf7f/ford-dealership-sign.jpg Practice Better - Ford Group Design Director (VML) I am currently a Group Director of Experience Design for VML. I manage a team of 20 designers who are reimagining the dealership experience for Ford Motor Company. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/b0f60875-c962-447c-a25c-d64eee16cee5/Screenshot+2024-01-21+at+7.41.51+PM.png Practice Better - Massage Envy UX Design Lead (Deloitte) While at Deloitte, our design team created a digital transformation of the Massage Envy business — moving from paper-based to digital intake, scheduling, and note-taking. I worked directly with the CIO of Massage Envy. Learn More https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1705783957448-AN87E8HQ7PJRM00L4MBP/sigmund-eTgMFFzroGc-unsplash.jpg Practice Better https://www.rohit.ca/heroic daily 0.75 2024-02-25 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/28ccb3a7-7843-4f76-b8b2-280c03171c41/Cover.001.png Heroic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1708868260312-ADLH0WULO41YZUWDKVTI/radoslav-bali-6SK6dWPdVZY-unsplash.jpg Heroic https://www.rohit.ca/fella/product daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1715720149824-RGQALKHCYWD49TKCSMQ0/image-asset.jpeg Rohit Sharma - Fella Health - Head of Product & Operations https://www.rohit.ca/fella/sales daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1715720149824-RGQALKHCYWD49TKCSMQ0/image-asset.jpeg Sales at Fella https://www.rohit.ca/fella/chief daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1715720149824-RGQALKHCYWD49TKCSMQ0/image-asset.jpeg Chief of Staff at Fella https://www.rohit.ca/levelaccess daily 0.75 2025-05-27 https://images.squarespace-cdn.com/content/v1/5302948ce4b0cb0fd9ab46da/1748380067536-56AGNE4Z334E3P6HNEHA/unsplash-image-ju1yFZkrxVg.jpg Level Access