Rohit worked in a team to redesign and implement a new version of the website for Seattle coffee roaster Espresso Vivace. Together, they employed a user-centered design methodology to conduct research, gather feedback, design, develop, and release a beautiful new website. The final website is responsive, maintainable, and the official website of Espresso Vivace.
Rohit and his team followed a user-centered design process to redesign and implement the website:
For the initial investigation, Rohit and his team met with the client to understand their needs and come up with a list of three primary issues:
- Complex navigation
- Poor readability
- Hidden key information
From these, they defined a list of primary objectives, including making the customer experience online match the in-store experience, increasing time spent on educational pages, and decreasing clicks required to get basic store information.
Once there was a clear problem to solve, Rohit and his team conducted a competitive analysis of competing local coffee shop websites, defined personas to better understand the target audience, and created a task matrix to make sure the design would solve each persona’s needs.
PROTOTYPING & EVALUATION
Dozens of low-fidelity prototype sketches were created and reviewed to come up with a basic design for the website. Once a final design idea was converged upon, a high-fidelity prototype was created in PhotoShop for user testing. The prototype was tested and refined through multiple rounds of user testing.
Photo credit: Espresso Vivace